Aug 14, 2014

The ART Place Studio: Success Story

Client: Vanessa Steel

Company: The ART Place Studio

Address: 100 Church Road
Wexford, PA 15090

County:  Allegheny

Industry: Art Education

Year Founded: 2014

SBDC Assistance: Startup registrations, business & strategic planning, recordkeeping, finance

Vanessa Steele has a passion for art and for her family.  How fortunate that she’s combined both in her new art studio.  According to Vanessa’ s business plan, the ART Place “strives to create a unique environment in which children and adults of all abilities and experience can feel free to imagine, create and welcome art into their lives.”  When you enter the studio, clearly, she’s created a place to express yourself through art in a dynamic environment and through constantly-evolving programs.

With a vision for the studio, Vanessa knew that she wanted a location that was easily accessible and suitable for intimate teaching.  She found that in a house-turned-business in Wexford, PA, that gives her separate rooms for different customers and classes. 


The SBDC really gave me the needed push to take the rish and get this studio going.

"The SBDC really gave me the needed push to take
the risk and get this studio going"- Vanessa Steele
The SBDC really gave me the needed push to take the rish and get this studio going.”
Looking for financing, Vanessa contacted her SBA district office in Pittsburgh, who referred her to the Duquesne University Small Business Development Center serving Butler County.  Hoping to have her business plan reviewed, Vanessa discovered that the SBDC could help her is many other ways and be part of her ongoing support network.  With the plan as the starting point, Vanessa and her consultant discussed trends and her competition and how she could differentiate herself.  The SBDC provided her with demographic data on student populations in public and private schools.  Together, they analyzed her startup costs and working capital needs.  Vanessa determined how much funding she would need to open and signed the lease.

Just before she opened, she and her consultant spent time going over the legalities of registering the company and understanding income taxes.  They also worked on hosting a grand opening which occurred in May.


Vanessa opened her studio in the Spring 2014, and filled it with colorful, art-inspiring rooms, with a welcoming, friendly atmosphere.  She offers classes and open-ended walk-in activities, birthday parties, individual workshops, classes in sewing arts and art therapy.  She also sells art supplies, in house commissioned works of art and engages in outside workshops at fairs, shows, schools and local community events.  At the grand opening, Vanessa commented, “I have a long way to go, but am so happy and pleased with how well it is doing already!  Thank you, from the bottom of my heart!!!”

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